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The Rise of the Indian CEO

New CEO Sandeep Mathrani joins a growing list of Indian-origin leaders heading marquee technology firms. This ‘India Maia,’ Times of India says, includes Alphabet’s Sundar Pichai, IBM’s Arvind Krishna and Adobe’s Shantanu Narayen. What makes Indians stand out as tech leaders? Strong business acumen and management skills but, most importantly, humility, say experts. Besides, an uncanny ability to spot new trends – thanks to their illustrious technology backgrounds – and turn dissent within the company into future-preparedness sets them apart.

How to Build Dream Teams

To attract and retain talent, managers need to keep their teams motivated. Experts suggest there are some key areas that the leaders can focus on to help the company save money and time: Building a people-first environment where employees are not hesitant of taking risks and are more engaged.  Have clearly defined roles will increase sense of ownership while boosting collaboration and productivity. Understand the behavior of your team members and allow them to sharpen their “softer” requirements.

Latest SEO Trends for 2020 That You need to Know

* The headline & title tag is a common important SEO element * Long-tail keyword searches produce higher click-through rate (CTR) than generic searches * The average content length of the top position at Google SERP contains more than 2500 words * Schema markup like FAQ schema, breadcrumbs will continue to be important * BERT & E.A.T-focused based optimization * On-page content improvement continued to be the most effective SEO tactic * Embed Video Content in landing pages with Video Featured Snippets & optimize it for SEO * Google will continue to provide more preference for mobile-first indexing * Images are returned for search queries on Google * Revamping the old blog posts with new content & images can boost organic traffic * Featured snippets remain big elements in SERP. Optimizing the content to appear in search snippets for zero positions.  Most of the voice search answers came from a featured snippet. * Mobile queries such as “Best”, “right now”, “W

February 7th May Have Been A Google Phantom Update

Image Ref: seroundtable.com Google Phantom Update As you probably are aware, we were by a long shot the first to break the news on the February seventh Google refresh that appeared to be huge so enormous that I really requested that Google affirm it which they said no remark. What's more, when Google gives a no remark, that is the place people with bunches of information come in. Glenn Gabe posted his profound investigation of this refresh calling this refresh more like the Panda calculation or Phantom refresh. Note, Google never affirmed any of the Phantom refresh and said they won't affirm future Panda refreshes. So we are left thinking this is presumably one of those or something new, however not identified with connections as I said initially but rather more identified with substance quality. Seek Metrics additionally post examination of this calling this the Phantom 5 refresh. Obviously, they have no real way to affirm it was Phantom since Google wouldn't r

Backlinko Analyzed 1 Million Google Search Results

1. Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor. 2. Our data also shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings. 3. We discovered that content rated as “topically relevant” (via MarketMuse), significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings. 4. Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words. 5. HTTPS had a reasonably strong correlation with first page Google rankings. This wasn’t surprising as Google has confirmed HTTPS as a ranking signal. 6. Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.