Before  you can start optimizing your site for the search engines, you must  first know which terms you want to target. A good start would be to  choose 3 or 4 keywords you would like your website to rank well for.  With these keywords in your mind you can then set a goal to rank in the  top 10 results on Google for each of them (we refer to Google because if  you can rank well there, you'll rank well on the other search engines).  These keywords can be either broad or specific, but you'll want to  study our list of pros and cons of each before choosing.   1-  Broad Keywords A  broad keyword is one that many people search for, because they may only  have a vague idea of what they're looking for. Broad keywords tend to  be very short and aren't very specific (e.g. "shoes" or "sports"). These  keywords are difficult to rank #1 for because so many other websites  might have an article or two that mention shoes. However, if you can  rank well for a broad...
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