Skip to main content

Posts

Showing posts from August, 2011

Keyword Stuffing

The fastest surest way of getting a page penalised is to keyword stuff It's a sign of the very most amateur spam sites - you don't want to look anything like spam. Keyword stuffing can nuke a page in Google SERPS instantly if the algo determines there is real intent to do something fishy Keep language unique and original Use keywords and keyword phrases as well as related terms throughout the page generally where relevant

Trust

Google places a lot of trust, in trusted sites Trusted sites can get away with a lot more Trusted sites are generally careful who they link to Trusted sites (I think) can pass trust to other sites Trusted sites can inject content on many topics almost directly into Google SERPS Trusted sites seem still susceptible to on page filters and penalties An aim of SEO is to get a site trusted!

Search Engine Operators

Google (and other search engines) can be instructed to return results via Operators as a means of querying site-specific metrics Example: site: www.9flights.co.uk - How many pages Google has in it's index Google's link operator is an inaccurate public measure of the number of sites linking to you The Yahoo link operator is actually more useful than Google's equivalent for viewing backlinks Bing has a useful tool for tracking links OUT List of Search Engine Operators coming soon

Anchor Text

Anchor Text is the text that makes up a link. It's the actual words in the link, and this is what Google will rank you for in SERPS when other sites link to your website. That's why it's good to get targeted anchor text from either a lot of sites or a few very high quality sites. Make your internal anchor text keyword rich too but do not overdo it. Keep links to under 55 characters?

Link building

Key to better ranking in Google is getting lots of real sites to link to your website with desired keywords in the anchor text. Link building should be a mixture of organic and manufactured links, its important to vary anchor text in your linkbuilding or Google might respond negatively. Just about every form of linkbuilding is grey hat, and sometimes then defined as black hat by Google at a later stage. Consider our Introduction with Jim Boykin

A Sitemap

Most sites could benefit from having a plain html site map, just in case Sitemaps help Google identify your pages Sitemaps are good for keeping your pages in Google SERPS Large sitemaps should probably be broken into pages of no more than about 100 links to be on the safe and usable side. Sitemaps should be linked to from every page on your site Sitemaps help spread Pagerank throughout your site ensuring pages are included

site Structure

A google friendly site structure spreads builds link equity to internal pages and allows them to rank better in Google over a prolonged period. Link to important pages on your site often IN TEXT CONTENT. If you have a large ecommerce site, consider a directory structure setup - Home > Category > Sub Category > Product (and link to related products on product pages). Be careful not to create spammy looking internal link structures and be rewarded with a 'penalty'. It's incredibly important to add a great diversity of keywords to your internal link profile (I think)

Google Pagerank

Google Pagerank is one metric Google uses to rank pages in it's index IMO You only need a lot of pagerank if you have a lot of pages - Consider this on Google PR Having a high pagerank page is pointless unless you are spreading that Google PR to other pages on your site via internal links It's thought Google Pagerank is a deciding measurement that allows pages to rank in Google's main index. Pages without Google PR may end up in obscure, hidden supplemental results 'In The Wild' A High PR page alone will not necessarily outperform a low PR page

Original Content

Original content is something you create yourself, write and express yourself, and is not present in that form anywhere else on the internet Original content is generally rewarded by Google with fast indexing and good stable rankings usually above copies of that content. Popular timely content can quickly find it's way to the top of Google especially if it has been promoted well or gained traction in Google friendly social media sites like Digg or Mixx. Make no mistake - content is the future of SEO and it's here already and only going to get more important.

Domain Authority

Domain authority is among the most important ranking factors in SEO To rank in Google for a keyword your site needs to have online business or domain authority Other real websites need to link to your website You can't fake authority, but you can grow Google authority over time The BBC for instance could rank in the top ten for anything - a new site cannot! Becoming an authority in your niche is what it's all about.

Getting Into Google Free

Getting free placement in Google is easy - you don't need any kind of software All you need is a link from another website to your website Google needs to understand it is a full link to include you in it's database (index) of websites You can submit your site to Google, but I think it is pointless - I have never used this method Some seo companies charge for 'submission' to Google and other search engines - I wouldn't bother Be wary - SEO can be a mysterious business - ensure you do not get scammed by unethical seo firms

Google Guidelines

Always Consider Google Guidelines Google Guidelines change from time to time Onsite, be squeaky clean with SEO! Consider these tips - SEO - what not to do or seo techniques to avoid! Don't hide text or links, don't keyword stuff Don't Game Google too much, Give it what it wants You're not smart enough to Game Google Remember every algorithm was an idea first Think like a Google engineer, what are they trying to achieve? And why? Consider Google SEO Starter Guide Google webmaster guidelines can be interpreted differently but ignore search engine SEO guidelines at your own peril

Common Problems Related to Search Engine optimization

Common Problems Related to Search Engine optimization - Click on your issue and find solution. Search engine genie Team is here to solve all your Search Engine Optimization related problems. Contact us immediately and have a peaceful business. Do you have Duplicate Site Problem or Duplicate Indexing? Not featuring in Google, Yahoo, Bing local results? My site is ranking in Google but how to improve ranking in yahoo and bing? Is paid links good for the site? You Don't have natural back links? want them? Is there any limit to include keywords in the content? Why Does Site Listing Fluctuate?

What Is The Google Dance?

Whenever we are at trade shows, run seminars, or speak at symposiums we get asked the question "what is the Google dance?" We've heard a few different things referred to as "the Google Dance", but only one is really correct. It's the period when Google is rebuilding its rankings, and results fluctuate widely for a 3 to 5 day period. (Please check out Metamend's search engine marketing services ). How Often Does The Google Dance Happen? The name "Google Dance" was in the past used to describe the period that a major index update of the Google search engine are being implemented. These major Google index update occured on average every 36 days or 10 times per year. It was easiest be identified by significant changes in search results, and by an updating of Google's cache of all indexed pages. These changes would be evident from one minute to the next. But the update did not proceed as a switch from one index to another like

what is google juice...?

 What is Google juice? These days, everyone is concerned about SEO , and it is good to start from the basics. Google Juice, in essence, is the value that Google gives to your site, for having a priceless link from a good site. The value adds up for each link, and you get better search rankings! Google’s algorithm for ranking sites depends on several factors, some of which maybe unknown even to the experts. There is one thing that the experts agree – it is complex. Uniqueness of the content and the age of your domain/site are some of the key factors. And one of the biggest factors, apart from original content, is the number of links to the site. When there is a higher number of links to the post, Google considers the site more authoritative , since more sites have linked to the source. What is Google juice? These days, everyone is concerned about SEO , and it is good to start from the basics. Google Juice, in essence, is the value that Google gives to your site, for having a pr

PR3 Directiries

http://www.reliancedir.com/submit.php http://gondc.com/submit.php http://curiousquotes.com/submit.php http://isiame08.org/submit.php http://chattanoogadoorrepair.com/submit.php?LINK_TYPE=1 http://mdwerks.com/submit.php http://adama.ws/submit.php http://yourdirectory.tk/webmaster-submit-website-free.html http://weidenet.org/submit.php http://dailydiapers.com/links/submit.php http://www.bhanvad.com/addurl.html http://pushtoauction.com/submit.php http://www.director-romanesc.com/submit.php http://theserpentineproject.org/submit.php http://www.berdirectory.com/SubmitYourSite http://www.winrexx.com/submit.php http://blogvisiting.com/submit.php http://www.computernetworkhostingdomains.com/cgi/pseek/addurl2.cgi http://polandwebdirectory.com/submit.php http://featuredwebdirectory.com/submit.php http://pbprs.org/submit.php http://mirivan.com/submit.php htt

PR Directiries Paypal

http://www.locksmithlocater.com/submit.php http://nymidia.com/submit.php http://progblogs.com/submit.php http://www.dir.vc/submit.php http://lyonwebdirectory.com/submit.php http://directorysnap.com/submit.php http://vbeverything.com/submit.php http://romanos.ws/submit.php http://tenerifewebdirectory.com/submit.php http://www.webdirectoryannounce.com/submit.php http://www.w3linkworld.com/submit.php http://www.japansitedirectory.com/add.php?cat=-1 http://www.japansitedirectory.com/add.php?cat=-1 http://www.playdir.com/submit.php http://www.geogolfcourse.co.uk/add.php?cat=-1 http://www.imovedirectory.com/submit.php http://www.mythicaldirectory.com/submit.php http://www.secretdirectory.info/submit.php http://www.majesticwebdirectory.org/submit.php http://www.useword.net/submit.php http://www.dancingstarsdirectory.com/submit.php http://www.highlightsdirector