Original content is something you create yourself, write and express yourself, and is not present in that form anywhere else on the internet
Original content is generally rewarded by Google with fast indexing and good stable rankings usually above copies of that content.
Popular timely content can quickly find it's way to the top of Google especially if it has been promoted well or gained traction in Google friendly social media sites like Digg or Mixx.
Make no mistake - content is the future of SEO and it's here already and only going to get more important.
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