site Structure

• A google friendly site structure spreads builds link equity to internal pages and allows them to rank better in Google over a prolonged period.
• Link to important pages on your site often IN TEXT CONTENT.
• If you have a large ecommerce site, consider a directory structure setup - Home > Category > Sub Category > Product (and link to related products on product pages).
• Be careful not to create spammy looking internal link structures and be rewarded with a 'penalty'.
• It's incredibly important to add a great diversity of keywords to your internal link profile (I think)