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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings


With overhauls like Hummingbird, Google is improving and better at verifying what's significant to you and what you're searching for. This can really help our work in SEO, as it means we don't need to center so eagerly on particular watchwords.

In today's Whiteboard Friday, Rand illustrates how keeping tabs on particular sorts of individuals and the points they're intrigued by could be considerably more viable in driving significant movement than standing for particular magic words.

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