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Trust

  • Google places a lot of trust, in trusted sites
  • Trusted sites can get away with a lot more
  • Trusted sites are generally careful who they link to
  • Trusted sites (I think) can pass trust to other sites
  • Trusted sites can inject content on many topics almost directly into Google SERPS
  • Trusted sites seem still susceptible to on page filters and penalties
  • An aim of SEO is to get a site trusted!

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