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Proper category associations

Legitimate class companionships are critical enough to be stacked up #1 in the overview. Throughout the methodology of making your Google+ Local page, you will be picking classifications at two notable focuses.

When you enter your starting parts, you will be selecting an essential class for the business. This is the most significant class you will pick.


Then, once inside the dashboard, you will be allowed to select up to nine other categories for your business.

All categories must be chosen from Google's pre-set category taxonomy. Earlier versions of Google's dashboard allowed the business owner to custom create categories, but this feature is being phased out. 

The concept here is simple. If you wish to appear in the local results for a search like "dentists in denver", your business must be categorized as a dentist. If it is categorized as a certified public accountant, you have no hope of appearing for your important search terms. 

To help you determine which categories are available to describe your business, you can use Mike Blumenthal's free Google Places for Business category tool. Type in keywords that you feel best describe what your business is and the tool will show you which categories are available. Your choice of categories will often be obvious. A dentist will want to choose "dentist" as his primary category. But, he may wish to perform keyword research and combine that with use of the above tool to discover additional important categories such as "dental clinic" or "cosmetic dentist".

You will be building listings for your business in a variety of other local business directories and indexes. These platforms will not necessarily offer categories that are identical to those in Google's system. You must take time to discover the most relevant categories on each platform as you build each listing.

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